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theScore Bet sports betting platform is live, rebranding from ESPN Bet

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Publish Date: Dec 01, 2025

Fact checked by: Sara Jane Gamelli

The smooth transition has occurred.

Just in time for the legal launch of Missouri sports betting Monday morning, Penn Entertainment's theScore Bet mobile sports wagering platform is live, rebranding from ESPN Bet.

Current live in 21 U.S. jurisdictions, theScore Bet is also integrated with theScore, a leading sports media app that offers real-time updates and alerts, stats and scores, and personalized content feeds.

If you were an ESPN Bet customer, your same log in credentials apply after a seamless overnight transition. All account settings, open wagers, balances, bonuses, and responsible gaming tools remain the same.

“We’re pleased to introduce theScore Bet to millions of fans across the U.S, and welcome new customers in Missouri,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment in a news release. “We look forward to creating the same fan connection with theScore Bet brand in the U.S. as we’ve done in Ontario and delivering players more of what they want – rewards, offers, and creative promotions.”

PENN Entertainment Background

PENN’s online casino offering - Hollywood Casino - remains accessible within theScore Bet app in Michigan, New Jersey, Pennsylvania and West Virginia, in addition to being available as a standalone app in those states.

PENN operates three retail properties in Missouri: Hollywood Casino & Hotel St. Louis, River City Casino Hotel in St. Louis, and Argosy Casino Hotel in Riverside. All three of the locations opened on-property retail sportsbooks today in conjunction with the launch.

Looking for more news and updates? Head over to our Ballislife Play page.

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