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ToonieBet Announces Partnership with the Ottawa REDBLACKS

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Publish Date: Aug 26, 2026

Fact checked by: Sara Jane Gamelli

Key Points

ToonieBet announced an exclusive sportsbook partnership with the Canadian Football League's Ottawa REDBLACKS.
ToonieBet’s logo will be featured on all 3 REDBLACKS player jerseys, their home arena (TD Place), and throughout social media.
REDBLACKS (0-10) will host British Columbia (5-5) on Sunday, Aug. 30.

ToonieBet announced Wednesday morning an exclusive sportsbook partnership with the Canadian Football League's Ottawa REDBLACKS.

ToonieBet’s logo will be featured on all three REDBLACKS player jerseys, their home arena (TD Place), and numerous social media integrations. The company will also be the official sponsor of the Sideline Club, TD Place's field-level seating.

"We are thrilled to welcome ToonieBet into the REDBLACKS family as a sportsbook partner," said Matthew Bennett, Vice President, Corporate Partnerships of the Ottawa REDBLACKS in a news release. "RNation is known for bringing unmatched energy to TD Place, and this partnership is all about taking that fan experience to the next level. From the high-stakes atmosphere of the new ToonieBet Sideline Club to the vibrant pregame street parties, we are excited to collaborate on unique activations that celebrate our fans and the great tradition of Canadian football."

ToonieBet will also be hosting three pregame street parties for the rest of this season on Exhibition Way for fans to celebrate Ottawa's hometown team on game days featuring a live DJ, games and giveaways.

"Partnering with an iconic franchise like the Ottawa REDBLACKS marks an exciting milestone as we continue to expand ToonieBet's footprint in Canada," said Daniel Madmon Head of ToonieBet Canada. "We look forward to wearing the team colours on the field, hosting unforgettable game day experiences, and offering Ottawa fans a fun, innovative platform to engage with the sport they love."

Tooniebet.ca is operated by Canadix Limited and regulated by iGaming Ontario and the Alcohol and Gaming Commission of Ontario.

Up Next

The REDBLACKS (0-10) are still searching for their first victory of the season and are in last place in the CFL's four-team Eastern Division.

In their last game, they lost to the league-leading Montreal Alouettes, 46-16, on Thursday, Aug. 20. Four days later, the team named Jim Popp as the team’s senior football advisor, replacing Shawn Burke who was let go on Sunday evening.

Next up, they will host the British Columbia Lions (5-5) at 7 p.m., Sunday, Aug. 30 as they look to finally snap a 16-game winless streak.

Looking for more news and updates? Head over to our Ballislife Play page.

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