The new upcoming adidas campaign “Sports Needs Creators” is set to debut during the NFL season opener this Thursday.

It seems that adidas has been gaining a lot of traction lately. Especially with a bolstered roster of athletes & music icons in Kanye West & Pharrell Williams. The creators of sports are also changing the way people see adidas. It’s become more of a creative outlet for athletes to express themselves outside of their respective sport.

adidas’ Sport Needs Creators features a diverse roster of adidas athletes including Super Bowl 50 MVP Von Miller of the Denver Broncos, two-time NFL MVP Aaron Rodgers of the Green Bay Packers, 2015 National League Rookie of the Year Kris Bryant of the Chicago Cubs, 2015 FIFA FIFPro World XI Award winner Paul Pogba of Manchester United, NBA All-Star James Harden of the Houston Rockets, rookie guard Moriah Jefferson of the San Antonio Stars, and top NBA Draft selections Brandon Ingram of the Los Angeles Lakers, Jaylen Brown of the Boston Celtics and Jamal Murray of the Denver Nuggets.