With Nike taking over as the NBA’s uniform provider next season, there’s certain perks to having your own…View More Charlotte Hornets To Be First NBA Team To Wear Jordan Brand Uniforms
In October 2016, the Nike Ease Challenge was announced by NIKE Inc., Chairman & CEO Mark Parker inviting…View More Nike Ease Challenge Winner Announced!
As of right now, in this very moment while you’re reading the words I type onto the screen……View More Jordan Brand Pays Tribute to Russell Westbrook’s Milestone Season #WhyNot
No need to explain or introduce Allen Iverson. The dude was a savage on the court. Watch to…View More Sneaker Shopping with Allen Iverson
With the Spring finally here, it’s time to shed those layers of clothing & get cozy for the…View More Get Geared up With Exclusive Ballislife Gear for the Spring Season!
Night after night, James Harden finds new ways of lighting up the scoreboard. He’s recorded more 40-point triple-doubles…View More adidas Unveils Harden Vol. 1 Red Glare
Every year, Nike Sportswear conducts a special event dedicated to the Air Max. Hosting a pop up shop…View More INSIDE LOOK: Nike Air SNEAKEASY LA
adidas and McDonald’s today unveiled the uniform collection for the 40th Annual McDonald’s All American Games www.mcdaag.com at…View More adidas Unveils 2017 McDonald’s All American Games Uniform Collection
The new Soldier 10 FlyEase improves upon earlier versions. The shoe still features the lace-free entry system the…View More Nike Launches the LeBron Soldier 10 FlyEase
We seriously can’t get enough of #MarchMadness. It’s the best time of year for hoopers. Nike recently collaborated…View More Nike Basketball Steps on the Court with a Champions Mentality
The reigning MVP recent sat in with Dan Patrick for an interview to discuss a couple of topics…View More Stephen Curry Drops Insight to Why He Really Left Nike For Under Armour
It’s the mooost wonderful tiiiime of the year!!!! It’s March, that means #MarchMadness is definitely sure to follow.…View More #MarchMadness Sale Starting Today! All EV2 Socks are 50% OFF!
Nike introduces it’s latest technology in advanced performance fabric. Featuring AeroSwift technology, the system is anchored by basketball-specific…View More Nike Evolves Basketball Uniforms Beyond a Jersey and Short
Damian Lillard has created a legacy both on and off the court through the toughness and determination that…View More adidas Unveils Dame 3 Legacy Available March 17th!
The Ballislife team is constructed of hoopers. We’re not pros, but we all come from a basketball background.…View More Game Ready
adidas today unveiled the Create Yours uniform collection for the 2017 NCAA basketball postseason. The uniform collection features…View More adidas Unveils School Pride Basketball Uniforms for 2017 NCAA Postseason
If you didn’t know we just re-stocked our supply of bottoms on our online shop. We’ve got joggers,…View More Bottoms UP! Shop our Full Collection of Shorts & Joggers!
Our Pull Up Short-Sleeve Hoodie was manufactured in the deep rooted realms of the basketball underworld. Thriving in…View More The Pull Up Hoodie
The Harden Vol. 1 Fear the Fork edition is designed with a black knit upper and gold across…View More adidas and James Harden Drop Harden Vol. 1 ASU Tribute
It’s been a long time coming. We all were awaiting the arrival of Paul George’s first signature sneaker…View More 10 Things to know About the Nike PG1
Exactly 27 years ago today, Michael Jordan donned the jersey with the numerals #12. Some people to this day…View More The Day Michael Jordan Wore #12
Sports is more than just a competitive field. Sports has the power to intertwine individuals from all walks…View More NIKE USES THE POWER OF SPORT TO STAND UP FOR EQUALITY
In celebration of Martin Luther King Jr., Nike and Jordan brand have officially unveiled the entire collection of…View More Nike & Jordan Brand Reveal Full BHM Collection
Honoring Ashe’s career and heroic passion for serving others, the Harden Vol. 1, Dame 3 and D Rose…View More adidas Basketball Unveils Arthur Ashe Tribute Collection
It’s finally here. We’ve all been waiting too damn long, but it’s finally here. Introducing Paul George’s aka…View More First Official Look at Paul George’s First Signature Sneaker the ‘PG1’
“Yes it is, yes it is. I don’t like this guy, I wanna cross the hell out…View More Allen Iverson, Jamal Crawford, & Kyrie Irving Discuss the Art of the Crossover
If you’ve ever seen a photo of Kyrie Irving prepping a saucey crossover on a defender you’ll notice…View More Introducing the Nike Kyrie 3
Remember the 2006 Draft class? Top overall pick was Andrea Bargnani and the top 5 overall picks were…View More Never Forget // Brandon Roy’s New Chapter
Having the ability to tell a great story can take you to great heights. Great storytelling is something…View More Go Behind The Design of the adidas Dame 3
When you’re drafted 2nd overall in the NBA, there’s a reason for that. Evan Turner was drafted 2nd…View More Evan Turner Talks Confidence And His Role In The NBA
Inspired by James Harden’s ability to freeze defenders with his patented Eurostep and crossovers, adidas keeps it cool…View More adidas Chills at 13 Below Zero with Harden Vol. 1
Oakland native and Portland Trail Blazers superstar Damian Lillard returned to Oakland High School last Friday night for…View More Damian Lillard Returns to Oakland HS to Unveil Upgraded Facilities
You can now turn all your empty shoeboxes into a one of a kind safe. Available December 15th…View More Introducing the Sneakerbox Safe | The Mandem Safe
adidas today introduces Damian Lillard’s third signature shoe with Dame 3. adidas and the Portland Trail Blazers captain…View More adidas Introduces the Dame 3 // Damian Lillards 3rd Signature Sneaker
The NBA created a top 25 list of the best crossovers from this past week in the league.…View More WATCH The Top 25 Crossovers of the Week from the NBA
We all know Ray Allen as the knockdown three point threat, Jesus Shuttlesworth in “He Got Game”, and…View More Ray Allen Pens A Letter Dedicated To His Love For Sneakers In “The Perfect Luv”
On Saturday, adidas, James Harden and fans across the country celebrated the arrival of Harden Vol. 1, the…View More adidas x James Harden Celebrate Drop of Harden Vol. 1
Yesterday Jordan brand invited us out to the Warner Bros studio in Burbank for a Space Jam themed…View More Photo Recap Of The Air Jordan Space Jam XXXI Release
Yessir! Thanks @Nike pic.twitter.com/bXL1zbWNOw — Kyrie Irving (@KyrieIrving) November 28, 2016 Ok first off, Kyrie is only 24…View More WATCH KYRIE IRVING TRY ON THE NIKE HYPERADAPT 1.0 W/ AUTO LACES
Get an inside look with GQ Magazine at James Harden’s crazy car collection and his fashion forward wardrobe.…View More CHECK OUT JAMES HARDEN’S CRAZY CAR COLLECTION AND HIS EXPENSIVE CLOTHES