#DLILLARD1 Shoe Launch by adidas Feat. Performance by Future

Players in this post:
Damian Lillard


On Monday Jan 13, adidas released the first signature shoe for Damian Lillard, The DLillard1. Every major sneaker brand has a shoe release. Each to different capacities. It almost seems like everyone is trying to up the previous release…for all of us, we should definitely cherish this because when I was a kid, this didn’t happen!

For this shoe launch, adidas had an exclusive “Dame Love the Fans” event at the adidas Village in Portland Or. Fans came onsite, were given a free pair of Dame’s new shoes all the while enjoying a meet and great with Lillard himself as well as a performance by hip-hop artist Future. Media in attendance were also treated to studio time for Lillards 4 bar friday on a Monday.  I’m definitely digging the logo, my own interpretation of it, is that it represents Lillards swiftness as well as incorporating the 3 stripes by adidas at the same time.

Release Date: February 6, 2015

Price: $105 (You serious?! That’s a great price for a signature shoe)

adidas-D-Lillard-1-center-court  adidas-D-Lillard-1-halfcourt adidas-D-Lillard-1-hero-court-shot adidas-D-Lillard-1-holding-shoe adidas-D-Lillard-1-kids-by-backdrop adidas-D-Lillard-1-media-front adidas-D-Lillard-1-on-mic adidas-D-Lillard-1-walking-out adidas-D-Lillard-1-w-future adidas-D-Lillard-1-w-media adidas-D-Lillard-fans adidas-D-Lillard-shoe-on-monitor adidas-D-Lillard-shoe-on-table