After Beijing was announced as the 2015 host of the World Athletic Championship, a local art gallery which consists of 1,200 square meters was transformed into a futuristic Nike work out studio to promote fitness and of course Nike sportswear products.
Design agency Coordination Asia has placed LED lights upon walls & ceilings in certain parts of the studio to illuminate a Tron type feel to get you pumped for your workout. Symmetric lines take place on walls and ceilings to portray a never ending aesthetic. Accompanying the LED lights and symmetric designs are portraits of world known Nike athletes and displays of the upcoming Holiday 2015 line. Of course to top everything off, bold phrases have been displayed throughout the studio to keep everyone motivated to maintain a fit lifestyle.
All in all this is one hell of a presentation done by Coordination Asia & Nike. If you’re in the Beijing area be sure to scope out this studio to either workout, shop, or just experience a futuristic setting. Sh*t, somebody take me to Beijing.