The direction adidas has taken is remarkable. They’re not only improving their performance category. They’ve been making huge strides in the fashion sense. adidas has always been known to be the little brother to the swoosh. Recently adidas has made huge moves to catch up and give the swoosh a run for their money.
In the “Future” campaign, adidas originals focuses their energy on the future. Challenging the idea of the future through their craft and creativity. adidas has brought together a group of creatives whether it be in sports or fashion to pull past influences to modern day inspirations. adidas is definitely pushing for the number one spot and it doesn’t look like they want to make room for anybody else for that matter.