Will Jay-Z & his new agency Roc Nation Sports do better than Master P & his No Limit Sports Management


“If Jeezy’s paying LeBron, I’m paying Dwyane Wade” – Jay-Z, Empire State of Mind

Scott Boras is arguably the most powerful agent in baseball and he just lost his client, NY Yankees Robinson Cano, to a guy known for wearing a Yankees hat.  Not just any New Yorker with a Yankee hat but the guy that said he made the hat more popular than the Yankees did.  That’s mogul Jay-Z and his new start-up entertainment company Roc Nation Sports.

Roc Nation is known for repping some of the biggest names in music like Rihanna and Shakira but with a new partnership with Creative Artists Agency, that reps everybody from Tom Cruise to Carmelo Anthony and 800 other athletes, Jay and the Roc look to create a dynasty in the sports agency world bigger and more profitable than what Roc-A-Fella and Dash could do in the music industry.

“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,”  Jay-Z said of the new piece to his growing empire of businesses.

For Jay-Z to move forward into the world of sports agency he will have to give up his minority ownership (less than 1%) of the Nets.  Considering the billions of dollars CAA has negotiated, I don’t think Jay will have a problem leaving the team.

Hopefully Jay-Z and Roc Nation have more success than Master P and his No Limit Sports Management (NLSM) had over a decade ago.

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There was a time when Cash Money Records was looked at as a rip off of No Limit.  When those hilariously awful Pen & Pixel album covers were seen as trendsetters.  When Master P was on top of the rap world producing chart topping albums on a weekly basis with a winning collaboration formula.  When Master P was actually playing in NBA exhibition games!

But P wasn’t just trying to make the NBA, he wanted to represent the best of the NBA.  P recruited a handful of NBA players including Isaiah Rider, Derek Anderson, Ron Mercer, Brian Shaw, Sam Cassel and signed NFL rookie Ricky Williams to represent and the rest was history.  History as in should be buried in the history books history.  The NLSM was a disaster from the start and the rookie contract of Ricky Williams has become a case study in law classes for horrible contracts.

What made Ricky’s contract so bad was it paid a small base salary but paid well in incentives.  So after injuries, poor play and hard to reach incentives (1600 rushing yards a season), Ricky’s compensation was just a small fraction of what he could of had with any decent contract.  How small, Williams only made $3.8 million out of a possible 68.4 million contract.  Ricky fired P and NLSM and the rest of the players soon followed.

Considering Robinson Cano is expected to make atleast $200 million on his next contract, I fully expect Jay and Roc Nation to be just fine.  Then again, somewhere Amil, Da Ranjahz, Rell and The Young Gunz are wishing they had better contracts then the ones they had with Roc-A-Fella

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