Kevin Love is one of many celebs featured in a new PSA launched by The White House called “It’s On Us” which aims to end sexual assaults on college campuses.
via The Washington Post
Entitled “It’s On Us,” the initiative aims to shift the culture in which rape is socially acceptable at colleges and universities, White House officials said. One in five women will be sexually assaulted while in college, according to studies, many of them during their first year by someone they know.
President Obama and Vice President Biden will hold an event to kick off the campaign at the White House on Friday morning. Later in the day, Biden will hold a roundtable discussion on domestic violence in Denver.
As part of the new effort, the Justice Department Office on Violence Against Women will also award more than $6 million to 18 colleges with grants to develop comprehensive campus sexual assault prevention and response programs.
Other celebs participating in the campaign include Jon Hamm, Kerry Washington, Common and Questlove. Orgs like the NCAA, Big Ten, Atlantic 10, Tubmlr and EA Sports are also doing their part to promote the campaign.