Kobe Bryant’s “Selfie Shootout” commercial with Lionel Messi for Turkish Airlines was the most popular branded video last month by a long shot. At 138,366,111 views it was over 40 million more than 2nd place YouTube and 80 million more by a non Google video. There were a lot of factors in the appeal of the commercial but mainly putting Kobe together with another international star pretty much guarantees viral gold.
Nike just released a new video this weekend for the Kobe 9 Elite and Flyknit family of shoes and it features Kobe Bryant along with Ashton Eaton, Allyson Felix, Mo Farah and current viral sensation Richard Sherman who I assume was dominating your social network feeds yesterday. The video doesn’t have the humor that the airlines ad had and as popular as Sherman is, he doesn’t touch Messi when it comes to international popularity so don’t expect this video to go viral but do appreciate it for being pretty damn cool.