In October 2016, the Nike Ease Challenge was announced by NIKE Inc., Chairman & CEO Mark Parker inviting designers, engineers, makers and innovators to advance and reinvent footwear design for athletes of all abilities.
The inspiration for the Nike Ease Challenge was to engage the broader community to innovate new footwear ideas that help athletes put on, secure or take off their shoes – including athletes with disabilities. The Challenge follows the introduction and expansion of the Nike FlyEase innovation platform.
On April 10, three finalists visited Nike World Headquarters in Beaverton, OR to present their solution to a panel of judges that included NIKE Inc. Chairman and CEO, Mark Parker.
In the end, Brett Drake, an architectural engineer from Cheyenne, Wyoming was honored as the winner of the Nike Ease Challenge.
“Congratulations to Brett. It’s great ideas like his that will make all the difference for athletes everywhere as we enter this new era of personalized performance. The future is always defined by breakthrough innovation, and we are honored to have inspired Brett’s design,” said Mark Parker, Chairman, President and CEO of NIKE, Inc.
Head over to Nike to read the full article on what inspired and motivated Brett Drake’s process in designing his FlyEase submission.