‘The message is obvious. I want people to feel like they’re at one with me and I had a lot of fun, shooting it all over Miami and to have all those kids, it was great.” – LeBron
The brilliant minds at Wieden + Kennedy teamed up with John Legend and Mike WiLL Made-It (yes, the guy that made the song “23” with Miley Cyrus) for the latest Nike commercial with LeBron James called “Training Day.” It premiered during the Packers win yesterday and shows off LeBron’s passion for working out, his fans and cycling.
Seeing LeBron ride his bike through Miami wasn’t a 1-time sight for this ad, James has been taking 45 minute bike rides to home games since last season and it’s a routine he plans on keeping as he #StrivesForGreatness in his 11th season.
If you missed your chance to ride a bike or swim with LeBron, you can try to keep up with him in this 1 hour workout video by Powerade.