Steph Curry explains how he knows he’s going to make the clutch shots in new Under Armour ad “HOW IT ENDS”

Players in this post:
Jamal Crawford Steph Curry Larry Bird

A couple of nights ago Jamal Crawford took a 3-pointer, turned around and stared at the Blazers bench before his shot went in. How did he know it was going in? For the same reason Bird knew the last money ball was good during his most memorable 3-point contest win and for the same reason Stephen Curry has known on so many instances that his shot was going to swish through the net “before it even left his hand.”

“Instinct takes over” say Curry in the new Under Armour commercial called “HOW IT ENDS.”

Via UA, the ad takes you inside the mind of All-Star Point Guard Stephen Curry to show you what it takes to dictate “How It Ends.” It’s not just about the shot…it’s about everything he’s done to prepare for every clutch moment he’ll ever face.



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