ADIDAS, GOLDEN STATE WARRIORS TO DEBUT FIRST-EVER MODERN SHORT SLEEVE NBA UNIFORMS
Nakauchi, DarinThe Money Man
Follow @Nakauchi, Darin | February 11th, 2013 | 5,521 Views
Here’s the latest release from our friends from adidas:
OAKLAND, Calif. (February 11, 2013) – adidas and the Golden State Warriors today will unveil the first modern short sleeve NBA Uniform System – the team’s lightest uniform to date – at a press conference at Oracle Arena . The adizero short sleeve NBA Uniform System is 26 percent lighter than the Warriors’ current uniforms and will debut for the first time when the team faces the San Antonio Spurs on Friday, February 22 on ESPN and Comcast SportsNet Bay Area at 10:30 p.m. ET/7:30 p.m. PT. The Warriors will wear the uniforms for two additional Friday home games during the 2012-13 season including March 8 vs. the Houston Rockets and March 15 vs. the Chicago Bulls. View the Livestream of the press conference on www.nba.com/warriors at 5:00 p.m. ET/2:00 p.m. PT.
adidas developed this innovative system to allow for optimal performance on the court while providing fans with a new and unique apparel option. The Warriors, one of the most aggressive and creative teams in the NBA, were the perfect partner for the new uniforms.
“Players on every court like to have a unique sense of style,” said Lawrence Norman, vice president, adidas global basketball. “We were excited to work side-by-side for the last 18 months with the Warriors, one of the NBA’s youngest and most exciting teams, to develop this unique uniform system that helps maintain peak player performance while ensuring comfort, fit and style.”
In addition to being the Warriors’ lightest uniform to date, the adizero short sleeve NBA Uniform System features the first-ever super lightweight stretch woven short with maximum ventilation for player comfort. The jersey includes armhole insets with 360-degree stretch fabric that facilitates free range of motion for the arms and shoulders. The adizero short sleeve jersey allows for maximum movement in all phases of the game, equal with that of a traditional tank basketball jersey.
Throughout the evaluation process, adidas received positive feedback from players at all levels on the uniform’s performance and innovative style. “When adidas began working with us to develop the short sleeve jersey, I couldn’t wait to wear it in a game,” said Warriors forward Harrison Barnes. “I love the fit and style the sleeves give me on the court.”
“Partnering with adidas on this new uniform demonstrates the Warriors’ commitment to innovation and the progressive culture of the Bay Area,” said Rick Welts, president and chief operating officer of the Golden State Warriors. “The jerseys complement our players’ style on the court, but are also a nod to the style of our fans and the spirit of the Bay Area – innovation is ingrained in our culture.”
The uniform system is made from 60 percent recycled materials and features adidas’ Revolution 30 technology found in current NBA uniforms. Launched in the 2010-11 season, Revolution 30 technology is a lightweight uniform system that dries twice as fast to improve performance. The new uniforms also include a ClimaCool system and FORMOTION technology that combine to increase comfort for the players.
Swingman versions are available for pre-sell on NBAStore.com and on WarriorsTeamStore.com, the official online team shop of the Golden State Warriors. Limited Edition Boxed Authentic Jerseys will be available for purchase at the Warriors Team Store inside Oracle Arena beginning Feb. 20. Swingman Jerseys will be available for purchase at the Warriors Team Store inside Oracle Arena beginning Feb.22 and at the adidas Sport Performance Store in downtown San Francisco and the NBA Store by Feb. 25.
At the start of the 2012-13 season, the Golden State Warriors and adidas announced a partnership through which adidas is the official retail partner for the team through the 2014-15 season. adidas also serves as the official supplier of all Warriors merchandise for fans, players, coaches and Warrior girls.
For images of the adizero short sleeve NBA Uniform System, please visit warriors.com/adizero.