Rafer Alston & The Best 3 Minutes In Mixtape History
Astramskas, DavidAka VincentDa & RedApples fka Expiredpineapples. My alter-ego is a digital-marketing guy in Houston. Won editing awards & created obsolete flash websites that have been featured in mags like Sports Illustrated. Studied film & women at FSU during the golden age of hip-hop. Collects records, laserdiscs, sports memorabilia & toys. Father of 2 daughters that are more athletic and popular on YouTube.
Follow @Astramskas, David | July 25th, 2013 | 22,346 Views
Rafer Jamel Alston was born in 1976 but it was 1999 when And1 blessed the world by giving us Skip to the Lou. The birth happened in the And1 Mixtape Vol.1 VHS tape aka “The Skip MixTape.”
These VHS mixtapes, that combined grainy EP quality footage with hot hip-hop tracks from the late 90s, were produced by the up and coming brand and sent to basketball camps, clinics, records labels and influential people in the hoop world as a promotional gift. After an overwhelming positive response from the recipients, as well as NBA players like Darrel Armstrong, Larry Hughes and Raef LaFrentz, And1 decided to make a second print run much larger than the initial 50,000.
And1 took their massive next run of mixtapes to FootAction stores to giveaway for free! Free with the purchase of anything in the store — Jordans, Adidas, Reebok, Fila, a starter hat, whatever. After 200,000 whatevers were sold in a span of three weeks, the first volume of the And1 Mixtape became a sought after treasure in the hoop world and the teenage streetball star, Rafer Alston (who was playing college ball during the release of the tape), from Jamaica, Queens, became a cult hero.
Hoop fanatics like me were searching Ebay and chat rooms on a daily basis waiting for somebody to post a bootleg of the free promo item to sell. I’ve even heard rumors of kids in schools and bootleggers on streetcorners selling copies of the tape. I was lucky enough to get my hands on a bootleg (eventually a legit copy 10 years later and four more since) and although all six of the tracks of the 18-minute masterpiece were good, it was the first three minutes of being introduced to and witnessing Skip to My Lou embarrass defenders to the sounds of Common and Sadat X that turned me into a streetball fiend that needed multiple doses of the tape on a daily basis and craved a bigger, better sequel (it was longer but nowhere near as good).
The Bucks drafted Skip in the 2nd round of the 1999 NBA draft but he rode the bench for years and bounced around a couple of times until landing and blossoming in Miami in 2003. By this time, the And1 Mixtapes were more popular than any retail videos the NBA was putting out and streetball went from the streets to mainstream as the ESPN Streetball show became the network’s highest rated original program ever. Major companies like Mountain Dew poured in millions to sponsor the Mixtape Tour, which discovered and showcased the best streetballers in the US, like Hot Sauce, The Professor and Air Up There.
Despite all of the jaw-dropping and ankle-breaking highlights generated by those names and players (from streetball to the NBA) that were inspired by their highlights, the first three minutes of the original 1999 And 1 Mixtape remains the best three minutes in the history of not only those analog mixtapes, but arguably all mixtapes — and that includes everything we digitally do.
Damn! All this talking about “the best point guard in the world (you’ve never heard of)” has me feeling nostalgic. I think i’m going to pop my VHS copy into my 4 head Hi-Fi VCR that I paid $300 for back in 1997.