On this day in history (3.18.95) Michael Jordan told the world “I’m back”
Press Releases are often long, boring and contain a bunch of positive fluff that most consumers don’t believe in. On March 18th of 1995, an exciting press release was sent to the media with a short simple message from Michael Jordan – “I’m Back.”
Those two words gave many unhappy basketball “consumers” that just watched the Rockets and Knicks play in one of the most boring NBA finals ever something to believe in again.
Source: Bleacher Report