On this day in history (3.18.95) Michael Jordan told the world “I’m back”
Press Releases are often long, boring and contain a bunch of positive fluff that most consumers don’t believe in or care about. On March 18th of 1995, a press release worth reading was sent to the media with the shortest and sweetest message from Michael Jordan: I’m Back.
Those two words gave many unhappy basketball “consumers” that just watched the Rockets and Knicks play in one of the most boring NBA finals ever something to believe in again.
Source: Bleacher Report