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On this day in history (3.18.95) Michael Jordan told the world “I’m back”

Published on March 18th, 2014 by David Astramskas | 1,034 views



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Press Releases are often long, boring and contain a bunch of positive fluff that most consumers don’t believe in.  On March 18th of 1995, an exciting press release was sent to the media with a short simple message from Michael Jordan – “I’m Back.”

Those two words gave many unhappy basketball “consumers” that just watched the Rockets and Knicks play in one of the most boring NBA finals ever something to believe in again.

Source: Bleacher Report

 

 

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About the Author

Astramskiss aka VincentDa aka Expiredpineapples is a digital-marketing guy living in Houston. He’s worked with the NBA, Sprite, ESPN, NBA2K, cool people like LeBron, DWade, Adrian Peterson and Robert Horry, a long list of not-so-cool people and 1 or 2 real s****ty people. Won awards & been featured in mags like Sports Illustrated as a video editor & web developer. Releasing a book in 2014. Studied film & women at FSU during the golden age of hip-hop. .



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