Check out our guy Frank Nitty and our girl Keke break down some of their favorite hooping shoes!…View More Frank Nitty Shows Off All The DOPEST Shoes To HOOP IN This Season! What’s Your Squad Rolling With?
Tristan Jass put on a show at the jam-packed Sneaker Con Chicago Classic in Schaumburg, IL. Teamed-up with…View More Tristan Jass Can Jelly Better Than You! Sneaker Con Classic Highlights!
It only took a few games for Orlando Woolridge to accept he wasn’t going to be the man…View More Remembering Rookie Michael Jordan’s 1st Game Against Magic Johnson & The Luckiest Ballboy Ever
adidas today unveils Harden LS, a lifestyle evolution of the Harden Vol. 1 and continuation of the Harden…View More adidas Unveils Harden LS In Four Colorways!!!
When Nike signed KD ten years ago, they weren’t sure when he’d win a title but they believed…View More KEVIN DURANT: THE MAKING OF A CHAMPION
Crazy Explosive 17 introduces Forged Primeknit – a single-piece upper designed with areas of unique dimension that create…View More adidas Lifts Off With Crazy Explosive 17 Basketball Shoe
Immediately after securing the 2017 championship, Nike wasted no time in celebrating finals’ MVP Kevin Durant’s first championship.…View More Nike Celebrates the Warriors Championship w/ DEBATE THIS Tv Spot
As soon as I saw the price tags ($495-$1,195) on the new Lonzo Ball signature shoes from Big…View More The Internet’s Funniest Reactions To Lonzo Ball’s $495+ Sneakers
If you thought the rumors of a $200 Big Baller Brand sneaker was crazy than you might…View More Big Baller Brand Releases $495 & $995 Lonzo Ball Sneakers
Capping off a historic season, the Cali native Russell Westbrook made history this year. Averaging a triple double…View More Russell “Mr. Triple Double” Westbrook Top Plays Of The 2016-2017 Season!
Isaiah Thomas has been counted out his entire career. Until now, the all heart no height floor general…View More Isaiah Thomas // Come Out Of Nowhere
With Nike taking over as the NBA’s uniform provider next season, there’s certain perks to having your own…View More Charlotte Hornets To Be First NBA Team To Wear Jordan Brand Uniforms
In October 2016, the Nike Ease Challenge was announced by NIKE Inc., Chairman & CEO Mark Parker inviting…View More Nike Ease Challenge Winner Announced!
As of right now, in this very moment while you’re reading the words I type onto the screen……View More Jordan Brand Pays Tribute to Russell Westbrook’s Milestone Season #WhyNot
No need to explain or introduce Allen Iverson. The dude was a savage on the court. Watch to…View More Sneaker Shopping with Allen Iverson
With the Spring finally here, it’s time to shed those layers of clothing & get cozy for the…View More Get Geared up With Exclusive Ballislife Gear for the Spring Season!
Night after night, James Harden finds new ways of lighting up the scoreboard. He’s recorded more 40-point triple-doubles…View More adidas Unveils Harden Vol. 1 Red Glare
Every year, Nike Sportswear conducts a special event dedicated to the Air Max. Hosting a pop up shop…View More INSIDE LOOK: Nike Air SNEAKEASY LA
adidas and McDonald’s today unveiled the uniform collection for the 40th Annual McDonald’s All American Games www.mcdaag.com at…View More adidas Unveils 2017 McDonald’s All American Games Uniform Collection
The new Soldier 10 FlyEase improves upon earlier versions. The shoe still features the lace-free entry system the…View More Nike Launches the LeBron Soldier 10 FlyEase
We seriously can’t get enough of #MarchMadness. It’s the best time of year for hoopers. Nike recently collaborated…View More Nike Basketball Steps on the Court with a Champions Mentality
The reigning MVP recent sat in with Dan Patrick for an interview to discuss a couple of topics…View More Stephen Curry Drops Insight to Why He Really Left Nike For Under Armour
It’s the mooost wonderful tiiiime of the year!!!! It’s March, that means #MarchMadness is definitely sure to follow.…View More #MarchMadness Sale Starting Today! All EV2 Socks are 50% OFF!
Damian Lillard has created a legacy both on and off the court through the toughness and determination that…View More adidas Unveils Dame 3 Legacy Available March 17th!
adidas today unveiled the Create Yours uniform collection for the 2017 NCAA basketball postseason. The uniform collection features…View More adidas Unveils School Pride Basketball Uniforms for 2017 NCAA Postseason
The Harden Vol. 1 Fear the Fork edition is designed with a black knit upper and gold across…View More adidas and James Harden Drop Harden Vol. 1 ASU Tribute
It’s been a long time coming. We all were awaiting the arrival of Paul George’s first signature sneaker…View More 10 Things to know About the Nike PG1
Exactly 27 years ago today, Michael Jordan donned the jersey with the numerals #12. Some people to this day…View More The Day Michael Jordan Wore #12
In celebration of Martin Luther King Jr., Nike and Jordan brand have officially unveiled the entire collection of…View More Nike & Jordan Brand Reveal Full BHM Collection
Honoring Ashe’s career and heroic passion for serving others, the Harden Vol. 1, Dame 3 and D Rose…View More adidas Basketball Unveils Arthur Ashe Tribute Collection
It’s finally here. We’ve all been waiting too damn long, but it’s finally here. Introducing Paul George’s aka…View More First Official Look at Paul George’s First Signature Sneaker the ‘PG1’
If you’ve ever seen a photo of Kyrie Irving prepping a saucey crossover on a defender you’ll notice…View More Introducing the Nike Kyrie 3
Remember the 2006 Draft class? Top overall pick was Andrea Bargnani and the top 5 overall picks were…View More Never Forget // Brandon Roy’s New Chapter
Having the ability to tell a great story can take you to great heights. Great storytelling is something…View More Go Behind The Design of the adidas Dame 3
Inspired by James Harden’s ability to freeze defenders with his patented Eurostep and crossovers, adidas keeps it cool…View More adidas Chills at 13 Below Zero with Harden Vol. 1
Oakland native and Portland Trail Blazers superstar Damian Lillard returned to Oakland High School last Friday night for…View More Damian Lillard Returns to Oakland HS to Unveil Upgraded Facilities
You can now turn all your empty shoeboxes into a one of a kind safe. Available December 15th…View More Introducing the Sneakerbox Safe | The Mandem Safe
adidas today introduces Damian Lillard’s third signature shoe with Dame 3. adidas and the Portland Trail Blazers captain…View More adidas Introduces the Dame 3 // Damian Lillards 3rd Signature Sneaker
The NBA created a top 25 list of the best crossovers from this past week in the league.…View More WATCH The Top 25 Crossovers of the Week from the NBA
We all know Ray Allen as the knockdown three point threat, Jesus Shuttlesworth in “He Got Game”, and…View More Ray Allen Pens A Letter Dedicated To His Love For Sneakers In “The Perfect Luv”