Check out our guy Frank Nitty and our girl Keke break down some of their favorite hooping shoes!…View More Frank Nitty Shows Off All The DOPEST Shoes To HOOP IN This Season! What’s Your Squad Rolling With?
In episode No. 24 of our “In The Paint Show,” Ron and Dev go hard on R.J. Hampton’s jump from high school to pro ball, standouts from the recent Magic Memorial Day event and preview the upcoming Pangos All-Amerian Camp in SoCal. Who will join the likes of John Wall as Pangos MOP?View More “In The Paint” Podcast Talks Magic Memorial Day & Previews Pangos Camp!
The Pangos Frosh Camp series hit the Midwest at Park District of La Grange (La Grange, Ill.) and…View More Meet Sekou Gassama: Brings Out Best in ’21 No. 1 Patrick Baldwin “He’s A PRO”!
Tristan Jass put on a show at the jam-packed Sneaker Con Chicago Classic in Schaumburg, IL. Teamed-up with…View More Tristan Jass Can Jelly Better Than You! Sneaker Con Classic Highlights!
When Nike had first announced their sponsorship of the NBA uniforms for the 2017-18 season, lots of people…View More Nike And The NBA Unveil 2017-18 Game Uniforms
adidas today unveils Harden LS, a lifestyle evolution of the Harden Vol. 1 and continuation of the Harden…View More adidas Unveils Harden LS In Four Colorways!!!
Crazy Explosive 17 introduces Forged Primeknit – a single-piece upper designed with areas of unique dimension that create…View More adidas Lifts Off With Crazy Explosive 17 Basketball Shoe
Isaiah Thomas has been counted out his entire career. Until now, the all heart no height floor general…View More Isaiah Thomas // Come Out Of Nowhere
With Nike taking over as the NBA’s uniform provider next season, there’s certain perks to having your own…View More Charlotte Hornets To Be First NBA Team To Wear Jordan Brand Uniforms
In October 2016, the Nike Ease Challenge was announced by NIKE Inc., Chairman & CEO Mark Parker inviting…View More Nike Ease Challenge Winner Announced!
As of right now, in this very moment while you’re reading the words I type onto the screen……View More Jordan Brand Pays Tribute to Russell Westbrook’s Milestone Season #WhyNot
No need to explain or introduce Allen Iverson. The dude was a savage on the court. Watch to…View More Sneaker Shopping with Allen Iverson
With the Spring finally here, it’s time to shed those layers of clothing & get cozy for the…View More Get Geared up With Exclusive Ballislife Gear for the Spring Season!
Night after night, James Harden finds new ways of lighting up the scoreboard. He’s recorded more 40-point triple-doubles…View More adidas Unveils Harden Vol. 1 Red Glare
Every year, Nike Sportswear conducts a special event dedicated to the Air Max. Hosting a pop up shop…View More INSIDE LOOK: Nike Air SNEAKEASY LA
adidas and McDonald’s today unveiled the uniform collection for the 40th Annual McDonald’s All American Games www.mcdaag.com at…View More adidas Unveils 2017 McDonald’s All American Games Uniform Collection
The new Soldier 10 FlyEase improves upon earlier versions. The shoe still features the lace-free entry system the…View More Nike Launches the LeBron Soldier 10 FlyEase
It’s the mooost wonderful tiiiime of the year!!!! It’s March, that means #MarchMadness is definitely sure to follow.…View More #MarchMadness Sale Starting Today! All EV2 Socks are 50% OFF!
Nike introduces it’s latest technology in advanced performance fabric. Featuring AeroSwift technology, the system is anchored by basketball-specific…View More Nike Evolves Basketball Uniforms Beyond a Jersey and Short
Damian Lillard has created a legacy both on and off the court through the toughness and determination that…View More adidas Unveils Dame 3 Legacy Available March 17th!
The Ballislife team is constructed of hoopers. We’re not pros, but we all come from a basketball background.…View More Game Ready
adidas today unveiled the Create Yours uniform collection for the 2017 NCAA basketball postseason. The uniform collection features…View More adidas Unveils School Pride Basketball Uniforms for 2017 NCAA Postseason
If you didn’t know we just re-stocked our supply of bottoms on our online shop. We’ve got joggers,…View More Bottoms UP! Shop our Full Collection of Shorts & Joggers!
Our Pull Up Short-Sleeve Hoodie was manufactured in the deep rooted realms of the basketball underworld. Thriving in…View More The Pull Up Hoodie
The Harden Vol. 1 Fear the Fork edition is designed with a black knit upper and gold across…View More adidas and James Harden Drop Harden Vol. 1 ASU Tribute
It’s been a long time coming. We all were awaiting the arrival of Paul George’s first signature sneaker…View More 10 Things to know About the Nike PG1
Exactly 27 years ago today, Michael Jordan donned the jersey with the numerals #12. Some people to this day…View More The Day Michael Jordan Wore #12
In celebration of Martin Luther King Jr., Nike and Jordan brand have officially unveiled the entire collection of…View More Nike & Jordan Brand Reveal Full BHM Collection
Honoring Ashe’s career and heroic passion for serving others, the Harden Vol. 1, Dame 3 and D Rose…View More adidas Basketball Unveils Arthur Ashe Tribute Collection
It’s finally here. We’ve all been waiting too damn long, but it’s finally here. Introducing Paul George’s aka…View More First Official Look at Paul George’s First Signature Sneaker the ‘PG1’
If you’ve ever seen a photo of Kyrie Irving prepping a saucey crossover on a defender you’ll notice…View More Introducing the Nike Kyrie 3
Having the ability to tell a great story can take you to great heights. Great storytelling is something…View More Go Behind The Design of the adidas Dame 3
When you’re drafted 2nd overall in the NBA, there’s a reason for that. Evan Turner was drafted 2nd…View More Evan Turner Talks Confidence And His Role In The NBA
Inspired by James Harden’s ability to freeze defenders with his patented Eurostep and crossovers, adidas keeps it cool…View More adidas Chills at 13 Below Zero with Harden Vol. 1
Oakland native and Portland Trail Blazers superstar Damian Lillard returned to Oakland High School last Friday night for…View More Damian Lillard Returns to Oakland HS to Unveil Upgraded Facilities
Sierra Canyon (Chatsworth, Calif.) is in good position to battle for the mythical FAB 50 national title, but…View More Troy Brown With The FACIAL, But Sierra Canyon Gets Last Laugh, W!
You can now turn all your empty shoeboxes into a one of a kind safe. Available December 15th…View More Introducing the Sneakerbox Safe | The Mandem Safe
adidas today introduces Damian Lillard’s third signature shoe with Dame 3. adidas and the Portland Trail Blazers captain…View More adidas Introduces the Dame 3 // Damian Lillards 3rd Signature Sneaker
The NBA created a top 25 list of the best crossovers from this past week in the league.…View More WATCH The Top 25 Crossovers of the Week from the NBA
We all know Ray Allen as the knockdown three point threat, Jesus Shuttlesworth in “He Got Game”, and…View More Ray Allen Pens A Letter Dedicated To His Love For Sneakers In “The Perfect Luv”