The WNBA is at a tipping point—and the Golden State Valkyries are leading the charge. In this exclusive behind-the-scenes conversation, Chris Brooklier from The Current joins Hoopsology to explore the launch of the league’s first expansion team since 2008. Chris hosted a behind-the-scenes video on the Golden State Valkyries’ opening night. He discusses the team’s marketing innovation in women’s sports and record-breaking ticket sales. We also break down the WNBA media rights boom and the business moves reshaping women’s pro basketball.
Matt and Chris also dive into the impact of Caitlin Clark, private equity in sports, Unrivaled’s challenge to the WNBA, and how streaming is shaking up regional sports networks.
Hoopsology is presented by Ballislife.
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