Caitlin Clark has set a new benchmark in the world of sports collectibles. Her 2024 Panini Flawless WNBA Platinum Rookie Logowoman Patch Auto 1/1 card sold for a staggering $660,000 in the Fanatics Collect July Premier Auction, marking the highest sale ever for a women’s sports card.
The auction closed Thursday, July 24, after 26 bids drove the price nearly double her previous record of $366,000. The previous mark, also held by Clark, came from the March sale of her 2024 Panini Prizm WNBA Signatures Gold Vinyl 1/1 card. This new milestone reflects her expanding impact as a trailblazer, elevating the market for women’s sports memorabilia.
A New Standard in Women’s Sports Cards
What sets this Flawless Logowoman card apart? It’s not just the brand or the patch—it’s the combination of rarity, craftsmanship, and personal touch.
This is a true one-of-one card, meaning only a single version exists. It features a platinum Logowoman patch—cut directly from a WNBA jersey—and includes Clark’s on-card signature. Unlike sticker autos, where players sign separate labels, this signature is written directly on the card stock, a preferred format among collectors for both authenticity and visual appeal.
Adding even more value is Clark’s inscription: “769 pts and counting.” The handwritten note references her scoring total during a standout rookie season with the Indiana Fever and adds a personalized layer rarely seen in high-end modern cards.
The Flawless line is Panini’s most premium offering, often described as the company’s “jewel box” due to its elegant packaging and limited print runs.
In collector circles, Logowoman cards are the WNBA equivalent of the NBA’s ultra-coveted Logoman cards, frequently fetching the highest prices in the hobby.
Caitlin Clark’s Market Continues to Surge
With Thursday’s sale, at least 10 of Clark’s trading cards have surpassed the $100,000 mark. Fourteen cards have sold for more than her current WNBA rookie salary of $78,066.
She has now redefined the ceiling for women’s sports cards, surpassing past icons like Serena Williams, whose top-selling card fetched $266,400. Clark’s dominance in the category is both unprecedented and accelerating. In just a few short months, she’s broken her own record twice—and there’s more to come.
Another upcoming card, the 2024 Panini Immaculate Logowoman 1/1, is already generating buzz ahead of its expected listing. Collectors believe it could challenge the current record, especially given the attention surrounding her rookie season and the growing appetite for premium women’s cards.
Beyond numbers, the cultural significance of this sale is impossible to ignore. Clark has become the central figure in a booming corner of the sports memorabilia industry, one that has historically overlooked women athletes. Her popularity is drawing new eyes to WNBA cards and setting new expectations for how female stars are valued.
Her influence also illustrates the widening gap between player salaries and their collectible value. That disconnect underscores a growing conversation about compensation in women’s sports, where athletes like Clark generate enormous revenue and attention but remain underpaid compared to their male counterparts.
The $660,000 price tag represents Clark’s impact on sports culture, fandom, and the evolving economics of women’s athletics. With her cards setting records and driving demand, she’s become not just a generational talent, but also a generational investment.
