Podcasts
Episode 5: The Kicks That Filled in MJ's Retirement Void
From 1993-1995 Michael Jordan took a break from the NBA to pursue baseball. In that time shoe companies scrambled to find the NBA's next face of the league. Nike and Fila used advertising to their advantage to create some iconic commercials and used the hip hop culture to push their new poster children. Alexander Payne and Jordan McLaughlin examine the commercial hype around the Grant Hill Fila's and the Air Penny's.
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