The Art Of Flying With Shannon Brown pic.twitter.com/zePxwICtrc
— David Astramskas (@Redapples2021) November 29, 2022
It’s been almost four years since the launch of the LetShannonDunk campaign by Shannon Brown’s agent. The campaign, which included a cool website and YouTube channel, was a success because it helped get the high-flying Laker into the 2010 NBA dunk contest.
Unfortunately, once Brown got there, his performance was a complete FAIL—the man with a 44.5 vertical finished fourth in the event.
Fourth among four contestants! The other three were DeMar DeRozan, Gerald Wallace, and the winner, Nate Robinson.
One notable missing name was LeBron James, who famously announced he would compete in the 2010 event during the live broadcast of the 2009 event. If he had competed, maybe it would have inspired Brown a little more, since many felt Brown was cheated in the 2003 McDonald’s High School Dunk Contest, which Bron won.
Since the 2010 NBA Dunk Contest, the “LetPlayersNameDunk” phrase has lived on, most recently with James White and the clothing brand K1X. Whenever people want a “non-NBA superstar” in the NBA dunk contest, the trendy phrase is used. And FYI, we created the campaign LetDemarDunk in 2009 for DeMar DeRozan, who didn’t disappoint but was cheated by the judges.
Back to Brown: thanks to video editors like Nicklas Fransson, who was willing to go through thousands of hours of footage to compile 100 dunks (YouTube has removed the video), we can understand why people wanted to see Shannon dunk in the first place. And if 100 is overkill, then enjoy this shorter video.
We can’t talk about Shannon Brown and his hops without showing his greatest miss.
And “the best block ever that didn’t count.”